Hi, I'm Giulia Ellena, Chameli.
I've always felt that every person carries something unique within them. Something that wants to be expressed.
Sometimes it becomes a business.
Sometimes a project.
Sometimes a different way of living.
My work begins there.
In helping you recognize it, trust it and give it a place in the world.
My story
For years I searched outside for answers.
Until I realized that the deepest guidance wasn't something to learn.
It was something to remember.
Since then, my work has become the meeting point between two worlds that are often kept apart:
spiritual insight and real-world creation.
One without the other has never felt complete to me.
Inner truth needs a form.
And projects become meaningful when they grow from something true.
My background combines two worlds: communication and strategy, and deep personal transformation.
For years I worked in branding, communication and adult education, teaching in companies and private design schools in Turin. I also completed an Executive Education program in Digital Transformation Strategy at Yale School of Management.
At the same time, life brought me through profound thresholds: illness, loss, identity collapse, rebuilding, and radical inner change.
Those experiences transformed the way I see people, creativity and human transformation itself.
Today I support people navigating life transitions, creative shifts, identity transformations and the desire to build a more authentic life, work or project.
My work is neither purely strategic nor purely spiritual.
It’s about helping people reconnect with who they truly are
and translate that truth into concrete expression.